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Tag Archives: research

Psychiatrists Are My Design Kryptonite

Tuesday, January 4, 2011

I have a superpower. It’s not fancy like flying or invisibility. I can predict the winner of the Bachelor/Bachelorette, well, my pick makes it at least as a second place winner. I’ve guessed correct winners before the first rose ceremony, even right after they come out of the limo… For those of you who don’t […]

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Sex, Trends, and Relationships: Design Needs Comedic Research

Thursday, September 23, 2010

“Jesters do oft prove prophets” – w.Shakespere, Tragedy of King Lear. Being a prophet is much more exciting than someone who understands the present. It’s mystical to know the future. But the jester, the comedian, actually does a better job of knowing the present, this moment in time, better than any other profession. The skills […]

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Define Yourself, Before You Research and Design

Thursday, September 2, 2010

How can you know your users and customers if you don’t know yourself? If you don’t first define yourself, your research analysis is just mistranslated data. To design a solution for someone else means to truly understand who they are. But that’s impossible to do without knowing who you are, because only then can you […]

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Adopt Ideas like Puppies and Babies

Thursday, August 26, 2010

In response to Don Norman’s Article Hi Mr. Norman, Your article led me to your recent piece on the research-practice gap and as a practicing “translational developer”, your focus on that gap is spot-on crucial. Coincidentally, I just wrote a quick piece on what I was calling the Translation of Abstraction with an example project […]

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Design is the Bridge Between Research and Reality

Thursday, August 26, 2010

To conduct an ethnographic study, hire ethnography firms, not design firms. Would you go to a firefighter to sequence DNA to check for mutations? No, you go to a geneticist. When I was at Nissan, we hired the best design firms and the best qualitative research firms in the country. It made designers look like […]

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