{"id":30,"date":"2010-08-23T19:42:07","date_gmt":"2010-08-23T19:42:07","guid":{"rendered":"http:\/\/lo13.com\/attitude\/?p=30"},"modified":"2010-08-24T06:52:59","modified_gmt":"2010-08-24T06:52:59","slug":"designers-role","status":"publish","type":"post","link":"http:\/\/lo13.com\/attitude\/2010\/08\/23\/designers-role\/","title":{"rendered":"Designers&#8217; Role"},"content":{"rendered":"<p>Design takes you to some place better than a negative world of problems and take you to a world of happiness.<\/p>\n<p>Industrial designers do not solve problems though we sometimes solve  annoyances. In the name of business and monetary success, industrial  designers have made prolific statements that we are problem-solvers even  though the only <em>real <\/em>problems left to solve in the world with  any immediacy are things like climate change and economic crisis, along  with the usual fare of war, famine, and genocide. <!--more--> Those are  problems, and they are not being solved by people who identify  themselves as designers. Making an easier neoprene grip handle for  people with arthritis is nice, but maybe the real problem is the health  crisis of global citizens and seniors shouldn&#8217;t be eating high starch  foods that need peeling in the first place.<\/p>\n<p>The reason we started making these prolific statements about our  industry was to brand ourselves and over promise a skill we&#8217;ve yet to  master. It was a <em>marketing move. <\/em>We started touting ourselves as  an innovation engine and now we are evolving to branding ourselves as  &#8220;design thinkers,&#8221; as another wishy-washy catch phrase to elevate  ourselves to some kind of creative (design) genius (thinker). I hope  that every profession &#8220;thinks&#8221; when they do <em>their <\/em>work. No architect says &#8220;I&#8217;m doing &#8216;building thinking&#8217; or &#8216;architectural thinking'&#8221;. <em>Ofcourse <\/em>they&#8217;re  thinking about structure, form, and space, as well as iterating their  ideas and using some kind of process. That&#8217;s their expertise and it is  expected of them. Design is about creating with intent. Design <em>requires<\/em> thinking. It&#8217;s redundant. Labeling ourselves as problem-solvers or design-thinkers is just spin.<\/p>\n<p>It clouds the philosophy of our profession when we create spin. Spin  does not contribute to an honest dialogue about what we do and how we do  it. Spin makes us sound prolific until we&#8217;re asked to actually deliver  on our promise. Industrial design has created too many broken promises  of success through innovation and problem solving. &#8220;I&#8217;m an architect, I  design buildings&#8221; doesn&#8217;t<em> sound <\/em>prolific, but would get an &#8220;oh  wow!&#8221; from anyone in public because of the aura of respect associated  and earned by the profession. In the minds of the people, designing  buildings in and of itself <em>is <\/em>prolific. The only industrial  designers that get those &#8220;oohs&#8221; and &#8220;aaahs&#8221; are ones that can introduce  themselves by saying &#8220;I design for Apple&#8221;. Like buildings they are  consistent as an entity in their high caliber of work, have a bit of  mysticism, and in and of itself, prolific products. And yes, I used  Apple as an example like every other article EVER. Maybe there&#8217;s a  reason Apple is used as every, example, ever.<\/p>\n<p>Architecture and Fashion Design are creative fields which have  established themselves and have lived up to the prolific statements and  grandeur. These professions are pure in intent and philosophical depth  that it connects even with Kids. Kids want to grow up to be fashion  designers or architects. Rarely do we hear them wanting to become  industrial designers. What resonates with people, especially with kids,  are purity of intent and humanistic philosophical depth. The modern  American designed-objects are deficient in having this philosophical  impact because of our cultural prioritization with function, for solving  problems. Americans have a thirst for function in order to enhance  productivity, effectiveness, and efficiency in society. To be a holistic  human being though, is not merely to enhance our physical attributes of  productivity. As industrial designers we are keenly aware of <em>American values<\/em>, like function, but we need to design for many other universal <em>human values <\/em>that go beyond function and problem-solving.<\/p>\n<p>I do understand why we started labeling ourselves as problem-solvers  and design-thinkers though. The design process was unclear to outsiders and  when we showed our final ideas to clients, they didn&#8217;t understand the logic\u00c2\u00a0 and the <em>thinking <\/em>that went into the final decision. And the fact is, thinking takes time, and time is money. We <em>had <\/em>to tell the clients &#8220;No! No! We DIDN&#8217;T pull this out of thin air. <em>We actually thought about it.&#8221; <\/em>The  seemingly high cost associated with good and successful designs had to  be justified. We had to explain that the extra cost was to  solve-the-problem and think-about-designs and label our profession as  such. Many of us in the profession, including myself, are working to  educate the masses on the importance of design, and so lets keep talking  openly and honestly with our clients and cut the spin. Let&#8217;s show them  that the creative process <em>is <\/em>sometimes<em> mystical<\/em> and that sometimes logic and  rationale that comes with our current label kills a little bit of that.  Let&#8217;s bring back the philosophy and reaction from the belly of a design and allow it to percolate  in to our executive meetings so that we can elevate our built  environment to it&#8217;s fullest potential. If we establish ourselves as a  profession that consistently creates products of the highest of  standards and have the philosophical depth and cultural impact necessary  of good design, we wouldn&#8217;t need to justify ourselves all the time in  meetings. The powers-that-be would let us take the risks and even  doubling-down on a little bit of mystique.<\/p>\n<p>I&#8217;d like to propose the following as a start to a dialogue on how we can speak openly and honestly about what we do and <em>can <\/em>do  with the power of our profession. We do have the power to solve real  problems, just not alone, and I want to give this analysis of the Three  C&#8217;s (catchy isn&#8217;t it?:) ) of our strengths on how we can play our role.<\/p>\n<p>We are <strong>Cultural Identifiers<\/strong>. We have the capacity to constructively critique our built environment.<br \/>\nWe are <strong>Creation Planners of the Built Environment<\/strong>. We are part of the cycle to manufacture and distribute what the world needs and desires.<br \/>\nWe are <strong>Cornerstone of Progress<\/strong>. We propose alternatives, we propose the-next, we create the future and leave behind a history.<\/p>\n<p><strong>Cultural Identification <\/strong>is the ability to<br \/>\ni) Identify humanistic philosophies to infuse into our projects. We know  how to talk to both artists and businessmen. We need to raise to the  surface\u00c2\u00a0 the Philosophical Depth inspired and required by our inner  artist. We need to question the existence of the designed object and  then identify an answer or vice versa.<\/p>\n<p>ii) Identify objects in our built environment that can and should be  changed. This requires the criticism of the status quo. People should  not have to live in a poorly built environment. With our background,  experience, and knowledge, we are in the perfect place to become strong  advocates on identifying which objects that surround us in this world  are failures, why they are failures, and how it can be changed. We know  how they are born in to the world and how they die. We can critique  every detail from manufacturing to cultural acceptance of products.<\/p>\n<p>iii) Identify opportunities in our built environment that is yet to  be filled. With our involvement in the act of creation, we fundamentally  know what exists in the world. Unlike a lay person who are concerned  mostly with products in their immediate vicinity, we have the ability to  observe and see every built object in our environment. Through this we  have a strong sense of <em>what is missing<\/em>. Filling in these holes help create a vision for a better world.<\/p>\n<p><strong>Creation Planners of the Built Environment<\/strong><br \/>\ni) Ideation to create. We ideate multiple creations through various  forms of representation to develop the final design. We communicate  various ideas to the necessary parties involved in the development of  the object. This could me mere words! Gasp!<\/p>\n<p>ii) Mediation to create. We mediate between many different fields  from the manufacturers to the business executives. We mediate the  conflicting issues facing users and profit.<\/p>\n<p>iii) Representation to create. We create representations of objects  to be manufactured so that the final object in the hands of the user are  of the highest standards. Sketching, CAD models, etc.<\/p>\n<p><strong>Cornerstone of Progress<\/strong><br \/>\ni) Progress our built environment. We (humans) are innately pro-new-things. We  design based on what we want the future to be. We accelerate progress  and we consciously take an active approach to progress society along  with what is Next. We are proactive progress seekers. This gives us a  grave responsibility to make sure that the future we create is a better  one tomorrow than today.<\/p>\n<p>ii) Progress our values. We create desires for people and there by  what is valued in our society. We create the physical manifestation and  representation of the internal values of our culture.<\/p>\n<p>iii) Progress the human race. Through the objects we we leave behind  we create a history for our ancestors. They will define us by what they  find 10,000 years from now. They will mark significant points in history  based on the objects we lived with. They will study the changing agents  that greatly affected our culture through our built environment. They  will asses our progress as a human race by comparing our lifestyle to  their current ways of life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Design takes you to some place better than a negative world of problems and take you to a world of happiness. Industrial designers do not solve problems though we sometimes solve annoyances. In the name of business and monetary success, industrial designers have made prolific statements that we are problem-solvers even though the only real [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,6],"tags":[19,13],"_links":{"self":[{"href":"http:\/\/lo13.com\/attitude\/wp-json\/wp\/v2\/posts\/30"}],"collection":[{"href":"http:\/\/lo13.com\/attitude\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/lo13.com\/attitude\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/lo13.com\/attitude\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/lo13.com\/attitude\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":0,"href":"http:\/\/lo13.com\/attitude\/wp-json\/wp\/v2\/posts\/30\/revisions"}],"wp:attachment":[{"href":"http:\/\/lo13.com\/attitude\/wp-json\/wp\/v2\/media?parent=30"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/lo13.com\/attitude\/wp-json\/wp\/v2\/categories?post=30"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/lo13.com\/attitude\/wp-json\/wp\/v2\/tags?post=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}